LOVE. Stories Well Told

We were briefed by Diageo’s innovation team to create a credible and authentic new brand that would reinvigorate the Scotch category. We identified a gap in the sector for a brand with both style and substance, and inspired by whisky’s long lost cool, we created Haig Club. 

Haig Club is a single grain Scotch that we designed to be different. Once we’d established the new concept and the brand strategy, we crafted the brilliant blue bottle to stand out in a sea of sameyness. It’s a beacon of taste, simplicity and classic style, welcoming a new generation of whisky drinkers to the club.
Hailing from the House of Haig, the world’s oldest distilling family, Haig Club is the next chapter in a family story that spans centuries of fine whisky. The cobalt blue comes from the colour of nosing glasses used by master blenders to conceal the colour of the liquid, allowing the senses to focus on flavour. Haig Club lives up to this tradition with a light, versatile and ultra smooth taste profile that you can enjoy neat, with ice, mixed, or however suits your style.

We will continue to work with Diageo to develop the direction of the brand as it launches worldwide.

We were briefed by Diageo’s innovation team to create a credible and authentic new brand that would reinvigorate the Scotch category. We identified a gap in the sector for a brand with both style and substance, and inspired by whisky’s long lost cool, we created Haig Club.

Haig Club is a single grain Scotch that we designed to be different. Once we’d established the new concept and the brand strategy, we crafted the brilliant blue bottle to stand out in a sea of sameyness. It’s a beacon of taste, simplicity and classic style, welcoming a new generation of whisky drinkers to the club.

Hailing from the House of Haig, the world’s oldest distilling family, Haig Club is the next chapter in a family story that spans centuries of fine whisky. The cobalt blue comes from the colour of nosing glasses used by master blenders to conceal the colour of the liquid, allowing the senses to focus on flavour. Haig Club lives up to this tradition with a light, versatile and ultra smooth taste profile that you can enjoy neat, with ice, mixed, or however suits your style.

We will continue to work with Diageo to develop the direction of the brand as it launches worldwide.



We’ve been working with our friends Barnabus, a Manchester based charity that brings hope to the homeless and vulnerable, to put on an exhibition of photography taken by members of Manchester’s homeless community.
Entitled ‘My Manchester’, the imagery features breathtaking architecture, interesting views and even some hidden secrets, which the photographers feel express their city.
Work began on the project back in the Summer of 2013 and over 600 images were captured. The exhibition features 40 of the very best.
The show opens tonight (April 9th) at Virgin Money Lounge, 98 King Street, Manchester, M2 4WU on Wednesday 9th April 6pm – 8pm. Numbers are limited to 100; we are sure this will be a popular event so please register your interest by sending an email to admin@barnabusmanchester.co.uk

We’ve been working with our friends Barnabus, a Manchester based charity that brings hope to the homeless and vulnerable, to put on an exhibition of photography taken by members of Manchester’s homeless community.

Entitled ‘My Manchester’, the imagery features breathtaking architecture, interesting views and even some hidden secrets, which the photographers feel express their city.

Work began on the project back in the Summer of 2013 and over 600 images were captured. The exhibition features 40 of the very best.

The show opens tonight (April 9th) at Virgin Money Lounge, 98 King Street, Manchester, M2 4WU on Wednesday 9th April 6pm – 8pm. Numbers are limited to 100; we are sure this will be a popular event so please register your interest by sending an email to admin@barnabusmanchester.co.uk

Ernest Goh photographs chicken beauty pageants in Malaysia. Someone’s gotta do it.

Ernest Goh photographs chicken beauty pageants in Malaysia. Someone’s gotta do it.

manvmiles:

What the runner saw: The Adidas 26rs mantra
Mornings colder than ice baths
Thick fog, head nods and iPods
Pickups, plyos, PBs
All for Jamaica Road
The Highway and St James’s
The city is our stage
The marathon is our mission
And this is our club
We are the Adidas 26rs
And these are the miles that make us
(Snapped at the London Adidas 26rs clubhouse)

manvmiles:

What the runner saw: The Adidas 26rs mantra

Mornings colder than ice baths

Thick fog, head nods and iPods

Pickups, plyos, PBs

All for Jamaica Road

The Highway and St James’s

The city is our stage

The marathon is our mission

And this is our club

We are the Adidas 26rs

And these are the miles that make us

(Snapped at the London Adidas 26rs clubhouse)