Very excited to announce that British Military Fitness, the original military-based fitness company, has appointed us to reinvigorate the brand, following a competitive pitch.
Launched 15 years ago, the success of BMF triggered many ‘copy cat’ companies to spring up. Our brief is to position BMF as the original, biggest and best organisation in its field.
Casey Williams, Head of Marketing at BMF, said, “We need to create some clear water between BMF and our competitors and LOVE’s integrated approach focusing on our authentic position excited us.”
Our work will begin with devising a new creative proposition including a recommendation on a way forward for the brand’s position and corporate identity. We will also redesign the BMF website and produce a social media strategy to drive recruitment, launch new venues and support ongoing local marketing initiatives.
Trevor, our CEO, said “LOVE has strong sporting credentials having worked with adidas, Nike and Umbro and for us BMF has a very strong proposition. We will tell BMF’s unique story in a compelling way which will ultimately drive more people to benefit from their sessions and re-establish the brand’s positioning.”